ABC of behavior change : a guide to successful disease prevention and health promotion / edited by Jacqueline Kerr, Rolf Weitkunat, Manuel Moretti ; foreword by Rafael Bengoa.
Material type: TextPublication details: Edinburgh : Elsevier Churchill Livingstone, 2005.Description: xvii, 345 p. : illISBN:- 0443074283
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- W 85 2005AB
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books | WHO HQ BORROWABLE-COLL-STACKS | W 85 2005AB (Browse shelf(Opens below)) | 1 | Available | 00080027 |
Section A The Scope of Behavior Change Health promotion -- Health and behavior -- The problem of behavior change -- Planning and evaluating interventions. Section B Personal Factors -- Personality and individual differences. Attitudes and expectations -- Perceptions, cognitions, and decisions -- Habits and implementation intentions -- Stages of change, readiness, and motivation. Section C External Factors. Socio-economic environments -- Physical environments -- Psychosocial environments -- Political and legal environments -- Modern cultural environments -- Section D Creating Behavior Change -- Intervention strategies -- Target audiences and target behaviors. Motivating personal change -- Learning habits and skills -- Persuasion. Interpersonal communication. Education -- Environmental and social strategies -- Mediated communication -- Social marketing.
AL0505
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