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Entertainment-education : a communication strategy for social change / Arvind Singhal, Everett M. Rogers.

By: Singhal, Arvind, 1962-Contributor(s): Rogers, Everett MMaterial type: TextTextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, 1999. Description: xiv, 265 p. : ill. ; 24 cmISBN: 0805832351 (cloth : alk. paper); 0805832501 (pbk. : alk. paper)Subject(s): Television | Education | Social changeDDC classification: 302.23/45/091724 LOC classification: PN1992.8.S4 | S49 1999NLM classification: LB 1044.7 99SI
Contents:
Title Page - Contents - Preface - Ch 1. Entertainment-Education - Ch. 2 Simplemente María - Ch. 3 Miguel Sabido and the Entertainment-Education Strategy - Ch. 4 Hum Log Story in India - Ch. 5Have the Entertainment-Education Strategy in Music - Chapter Six the Entertainment-Education Strategy in Radio - Ch. 7 the Effects of Entertainment-Education - Ch. 8 Studying Entertainment-Education Effects - Chapter Nine Lessons Learned About Entertainment-Education1 - Glossary - References - Name Index - Subject Index
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Item type Current library Call number Copy number Status Date due Barcode
Books Books WHO HQ
BORROWABLE-COLL-STACKS
LB 1044.7 99SI (Browse shelf(Opens below)) 1 Available 00079455

Includes bibliographical references (p. 231-248) and indexes.

Title Page - Contents - Preface - Ch 1. Entertainment-Education - Ch. 2 Simplemente María - Ch. 3 Miguel Sabido and the Entertainment-Education Strategy - Ch. 4 Hum Log Story in India - Ch. 5Have the Entertainment-Education Strategy in Music - Chapter Six the Entertainment-Education Strategy in Radio - Ch. 7 the Effects of Entertainment-Education - Ch. 8 Studying Entertainment-Education Effects - Chapter Nine Lessons Learned About Entertainment-Education1 - Glossary - References - Name Index - Subject Index

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