Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels.
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TextPublication details: New York, NY : Nation Books, 2005. Description: xviii, 254 p. ; 22 cmISBN: 1560256974Subject(s): Drug industry | Marketing | Sociology, Medical | Pharmaceuticals and BiologicalsDDC classification: 381.456151 LOC classification: HD9665.5 | .M69 2005bNLM classification: QV 736 2005MO| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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WHO HQ BORROWABLE-COLL-STACKS | QV 736 2005MO (Browse shelf(Opens below)) | 1 | Available | 00078611 |
Ch.1 Selling to everyone -- Ch.2 Doughnuts for the doctors -- Ch.3 Working with celebrities -- Ch.4 Partnering with patients -- Ch.5 Making risks into medical conditions -- Ch.6 Advertising disease -- Ch.7 Shaping public perceptions -- Ch.8 Testing the markets -- Ch.9 Taming the watchdogs -- Ch.10 Subverting the selling -- Epilogue : what can we do?
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