TY - BOOK AU - Singhal,Arvind AU - Rogers,Everett M. TI - Entertainment-education: a communication strategy for social change SN - 0805832351 (cloth : alk. paper) AV - PN1992.8.S4 S49 1999 U1 - 302.23/45/091724 21 PY - 1999/// CY - Mahwah, N.J. PB - L. Erlbaum Associates KW - Television KW - Education KW - Social change N1 - Includes bibliographical references (p. 231-248) and indexes; Title Page - Contents - Preface - Ch 1. Entertainment-Education - Ch. 2 Simplemente MarĂ­a - Ch. 3 Miguel Sabido and the Entertainment-Education Strategy - Ch. 4 Hum Log Story in India - Ch. 5Have the Entertainment-Education Strategy in Music - Chapter Six the Entertainment-Education Strategy in Radio - Ch. 7 the Effects of Entertainment-Education - Ch. 8 Studying Entertainment-Education Effects - Chapter Nine Lessons Learned About Entertainment-Education1 - Glossary - References - Name Index - Subject Index ER -