TY  - BOOK
ED  - World Health Organization.
ED  - WHO European Health Communication Network Consultation on Health and Environmental Communication Policy
TI  - The Pen is as mighty as the surgeon's scalpel: improving health communication impact
SN  - 190208943X
PY  - 1999///
CY  - London
PB  -  Nuffield Trust
KW  - Health promotion
KW  - Mass media
KW  - Environmental health
KW  - Communication
KW  - Journalism
KW  - Guidelines
KW  - Europe
N1  - Based on the proceedings of the WHO European Health Communication Network Consultation on Health and Environmental Communication Policy, Moscow, 28-30 May 1998; Published on behalf of the WHO Regional Office for Europe
UR  - http://apps.who.int/iris/
ER  -