Normal view MARC view ISBD view

Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.

By: Heath, Chip
Contributor(s): Heath, Dan 1973-
Material type: materialTypeLabelBookPublisher: New York : Random House, c2007Edition: 1st ed Description: 291 p. ; 22 cm ISBN: 1400064287; 9781400064281 Subject(s): Social psychology | Contagion (Social psychology) | Context effects (Psychology)NLM classification: HM 1033 2007HE Online resources: Full text now in IRIS | Full text now in IRIS | Full text now in IRIS | Full text now in IRIS
Contents:
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Summary: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current library Location Collection Call number Copy number Status Date due Barcode
Books Books WHO HQ
BORROWABLE-COLL-STACKS ON-LOAN HM 1033 2007HE (Browse shelf) 1 Available 00081295
Books Books WHO HQ
BORROWABLE-COLL-STACKS HM 1033 2007HE (Browse shelf) 2 Available 00081042

Includes bibliographical references (p. [259]-276) and index.

Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

4

There are no comments for this item.

Log in to your account to post a comment.