Alcohol and the mass media / Juha Partanen and Mafjatta Montonen.
Material type:
TextSeries: EURO reports and studies ; 108Publication details: Copenhagen : WHO Regional Office for Europe, 1988. Description: 73 pISBN: 9289012749Subject(s): Alcohol drinking | Alcoholism -- prevention and control | Mass media | Alcoholism and Drug AbuseNLM classification: WM 274Abstract: Evaluates the design and findings of recent studies focused on the extent to which drinking habits are influenced by the portrayal of alcohol in the mass media. Both positive and negative influences are considered in separate chapters dealing with the impact of alcohol advertising onpatterns of consumption, the effectiveness of using the mass media for alcohol education campaigns, the influence on public attitudes of drinking scenes in television programmes and films, and the extent to which coverage of alcohol and drinking problems as news items is capable of placing alcohol on the political agenda. The objective is to determine how and to what extent the mass media are contributing to the climate of opinion that influences whether drinking is encouraged, condoned, or opposed. Over 200 studies were critically assessed. On the basis of this review, the authors conclude that drinking behaviour is exceptionally impervious to education, that the portrayal of alcohol on television works to legitimize and normalize the consumption of alcohol, and that advertising definitely contributes to the positive image of alcohol by encouraging drinking and making control measures seem less credible. The authors further conclude that coverage of policy issues by broadcast and print media is likely to depend on how effectively the protagonists of alcohol control can voice their views in public.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
WHO HQ READING-RM | EURO SERIAL (Browse shelf(Opens below)) | 1 | Available | 00020968 | |
|
Books
|
WHO HQ BORROWABLE-COLL-STACKS | WM 274 88PA (Browse shelf(Opens below)) | 2 | Withdrawn | 00020969 |
Russian version of nos. 92-110 bound together (barcode no. 00073851).
Evaluates the design and findings of recent studies focused on the extent to which drinking habits are influenced by the portrayal of alcohol in the mass media. Both positive and negative influences are considered in separate chapters dealing with the impact of alcohol advertising onpatterns of consumption, the effectiveness of using the mass media for alcohol education campaigns, the influence on public attitudes of drinking scenes in television programmes and films, and the extent to which coverage of alcohol and drinking problems as news items is capable of placing alcohol on the political agenda. The objective is to determine how and to what extent the mass media are contributing to the climate of opinion that influences whether drinking is encouraged, condoned, or opposed. Over 200 studies were critically assessed. On the basis of this review, the authors conclude that drinking behaviour is exceptionally impervious to education, that the portrayal of alcohol on television works to legitimize and normalize the consumption of alcohol, and that advertising definitely contributes to the positive image of alcohol by encouraging drinking and making control measures seem less credible. The authors further conclude that coverage of policy issues by broadcast and print media is likely to depend on how effectively the protagonists of alcohol control can voice their views in public.
eng fre rus.
WHODOC
WHO monograph
ICP/ADA 021
4
There are no comments on this title.