TY  - BOOK
ED  - UNAIDS.
ED  - Population Services International.
TI  - Social marketing: an effective tool in the global response to HIV/AIDS
SN  - 9291735086 (Russian)
PY  - 1998///
CY  - Geneva
PB  - UNAIDS
KW  - Acquired immunodeficiency syndrome
KW  - prevention and control
KW  - HIV infections
KW  - Marketing of health services
KW  - methods
KW  - Persuasive communication
KW  - Condoms
KW  - supply and distribution
KW  - Developing countries
N1  - "This document was prepared essentially by Population Services International (PSI)"--Acknowledgements; Russian version published in 2006
UR  - http://apps.who.int/iris/
ER  -