MARC details
| 000 -LEADER |
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| fixed length control field |
02278cam a22004094a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
14364007 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20160912121129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060504s2007 nyu b 001 0 eng |
| 010 ## - |
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| -- |
2006046467 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1400064287 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781400064281 |
| 035 ## - |
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(Sirsi) i1400064287 |
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(OCoLC)ocm68786839 |
| 035 ## - |
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(OCoLC)68786839 |
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(OCoLC)85030149 |
| 040 ## - |
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UNEDITED/Tomas/2011/Jan |
| 042 ## - |
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pcc |
| 060 00 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
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| Classification number |
HM 1033 2007HE |
| 082 00 - |
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302/.13 |
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22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Heath, Chip. |
| 245 10 - TITLE STATEMENT |
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| Title |
Made to stick : |
| Remainder of title |
why some ideas survive and others die / |
| Statement of responsibility, etc. |
Chip Heath & Dan Heath. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Random House, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
291 p. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [259]-276) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. |
| 596 ## - |
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4 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social psychology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Contagion (Social psychology) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Context effects (Psychology) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Heath, Dan, |
| Dates associated with a name |
1973- |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://apps.who.int/iris/">https://apps.who.int/iris/</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://apps.who.int/iris/">https://apps.who.int/iris/</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://apps.who.int/iris/">https://apps.who.int/iris/</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://apps.who.int/iris/">https://apps.who.int/iris/</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
NLM Classification Scheme |
| Koha item type |
Books |
